Attempting to leap into the future without abandoning its past, the Iron Dog board of directors has hired a technology-savvy executive director who aims to broaden the appeal of the world’s longest and toughest snowmachine race.

Kevin Kastner, 40, has lived in Alaska since 1996 and worked at GCI until 2005 as an Internet content manager. He was cofounder and vice president of Alaska HDTV until January and worked briefly for Starbucks as a new media and Web development manager.

Kastner topped more than a dozen candidates, according to Jim Wilke, vice president of the board.

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http://www.adn.com/2010/06/29/1347188/iron-dogs-latest-hire-embraces.html#ixzz0sSRcL8XN