Polaris Names Tim Larson VP, Global Customer Excellence

Minneapolis (August 19, 2013) – Polaris Industries Inc. (NYSE: PII) today announced the hire of Tim Larson to the newly created position of Vice President, Global Customer Excellence. He will begin work with the Company in this role immediately.

“Striving for customer excellence in all that we do is vital to Polaris’ efforts to continue growing and leading our markets, and we are excited to have Tim joining us to spearhead this effort,” said Polaris Chairman and CEO Scott Wine. “For nearly 60 years we have developed world-class products. To drive continued growth, we must take this solid foundation to the next level by creating a unique and identifiable world-class customer experience. Tim brings an extensive professional background perfectly suited to the demands of this new role.”

With the growth of digital technology, the retail environment is more dynamic than ever before. Leading companies must stay ahead of customers’ rapidly changing expectations. For Polaris, this means delivering excellence at each customer touch point, across its current global dealer network, business units, channels and technology, as well as evaluating strategic expansion of distribution channels and customer base. To address that need, Polaris created this new leadership position directly accountable for those intersections to deliver a truly differentiated customer experience. Larson will have overall responsibility for creating that experience, working collaboratively across the organization and network.

Larson brings more than 20 years of experience developing customer-centric industry leaders in consumer product, manufacturing, technology and multi-channel businesses. For the past five years Tim served as President and Chief Executive Officer at Jostens, Inc. His strong background in general management, sales, marketing, digital campaigns and developing multi-channel capabilities closely aligns with this new role.

Polaris has a strong existing foundation, one from which the Company intends to grow through collaboration between Larson, Polaris dealers and leaders from across the organization, including North American and International sales, service, business units, digital channels. Ultimately, this team will develop a comprehensive win-win strategy for Polaris to become a customer-centric, global enterprise. This effort will initially focus on North America, but will grow to encompass Polaris’ entire global footprint.

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