Carlson Motorsports Signs With Polaris

Elk River, MN; (July 28, 2011) – After a long and successful run with Arctic Cat, National snocross race team Carlson Motorsports will make the switch to Polaris for the 2012 winter racing season. The two-year agreement and change to Roseau red comes on the heels of a season that saw first year Swedish pro Johan Lidman capture the International Series of Champions (ISOC) Pro Privateer of the Year Award, and in the process gain the knowledge and experience to make a serious podium challenge this winter.

Once again joining Johan in the Sportech Racing hauler will be rising-star Andrew Carlson, who aboard Polaris will now compete in the newly formed ISOC Pro-Lite division. Carlson, who was a Semi-Pro rookie last season, showed incredible poise and speed in a class stacked with talent. With the top five semi-pro riders from last season now having to advance to the Pro-Open class, the podium window is wide open for Carlson who returns with a year of high-level national experience and a behind-the-scenes team deep with talent and championship caliber equipment.

“It was a tough decision to make,” said Team Owner Chris Carlson on the move to Polaris after 10 years with Arctic Cat. “Arctic Cat has been a tremendous company to race for and I have the utmost level of respect for their organization and the people who work there. But this was the right move for the team at the right time. Polaris recognized we’re a team on the rise, and by joining together with them (Polaris), we have the pieces in place to reach our goals. Our whole team is excited about the change, and we’re already impressed with the level of professionalism we’ve seen with Polaris Racing, and it’s only July.”

Led by long-time snowmobile racing veteran Tom Rager, who serves as the Polaris Racing Director, the Roseau brand has been a dominant force in snocross since introducing the race specific IQ competition snowmobile in 2006. Along with that race-winning sled, Rager and Polaris have assembled an evolving stable of talented riders and the organization is excited to have Lidman and Carlson on board for the coming season.

“Bringing them (Carlson Motorsports) on board not only gives us two top caliber racers but perhaps more importantly, the Carlson team is viewed as one of the most respected and well run teams in the business,” said Rager. “Chris (Carlson) is a stand up owner, who does exactly what he says and comes to every race ready to compete. The entire Polaris organization is proud to have him and his team on board.”

Along with the move to Polaris, the Carlson Motorsports team will work with legendary Polaris engine developer and tuner Rich Felegy. With an undisputed resume for building wicked fast, yet incredibly durable performance engines, Felegy will focus on engine development, testing, and calibration for the Carlson Motorsports Polaris Team. Felegy is fully committed to the team, and will be working at the race shop and at the team’s ERX Motor Park test facility in Elk River throughout the season.

“The first race at Duluth is still three months away, but we feel like we’ve already got some powerful momentum with the team,” said Carlson. “The switch to Polaris… the opportunity to work with Felegy… and having both our riders returning better prepared and more focused than ever before has all the makings for a perfect storm.”

To learn more about Carlson Motorsports and how your company or brand can partner and share in their success, visit their website at

Parts Unlimited Founder Joins Motorcycle HOF

The Motorcycle Hall of Fame is pleased to announce that Parts Unlimited founder Fred Fox, who built a small business into the largest aftermarket motorcycle, snowmobile, all-terrain vehicle and personal watercraft accessory distributorship in the world, will be inducted into the Motorcycle Hall of Fame as part of the 2011 American Motorcyclist Association (AMA) Legends & Champions Weekend at the Red Rock Casino, Resort & Spa in Las Vegas, Nev., Nov. 18-20.

“It’s not exaggerating to say that if you ride, it’s extremely likely that one or more parts on your bike, or at least one piece of your riding gear, was supplied through your dealer by Parts Unlimited or Drag Specialties,” said Jeffrey V. Heininger, chairman of the American Motorcycle Heritage Foundation, which raises money for the Hall of Fame. “Fred Fox’s reach in the motorcycle world is vast, and he’s definitely earned a place among the greats in the Motorcycle Hall of Fame.”

Fox founded Parts Unlimited in 1967 to distribute motorcycle parts and accessories to dealers. Today his parent company, LeMans Corporation, is based in Janesville, Wisc., and it employs more than 1,200 people in operations spread across the U.S., Canada and in Europe. Parts Unlimited serves the “metric” side of motorcycling, while Drag Specialties serves the American V-twin industry. The company’s own brands include Thor Motocross, Moose Off-Road, Icon and Z1R helmets and apparel.

Fox elevated motorcycling and the sport of motorcycle racing nationally by creating a state-of-the-art distribution system that got parts to dealers quickly. He also helped grow the sport by sponsoring motorcycle racing series, as well as amateur and professional racers.

Additionally, Fox served for 14 years on the Motorcycle Industry Council’s Board of Directors or on one of the trade group’s committees.

“This is obviously a very nice honor, and it’s much appreciated, but at the same time, there’s a lot of people I could give credit to for making this work,” Fox said. “It’s not a one-man band. We were, at one time, up to 1,600 employees.”

Fox noted that he never expected to be named to the Motorcycle Hall of Fame.

“I was obviously a little surprised,” he said. “A lot of the people in the Hall of Fame are pretty good racers, and I was a mediocre racer. I saw that they were faster than me, and I was a mechanical engineer, so I worked on the tuning side of it, and the rest of it grew out of that. I have a lot of mottos, but one is ‘Get out of bed and try to run the business better than the day before.’ We’re very proud of that.”

Fox joins previously announced magazine pioneer Phil Schilling in the Motorcycle Hall of Fame Class of 2011. The remaining 2011 inductees will be announced in random order over the next few weeks.

The Class of 2011 will officially be inducted into the Motorcycle Hall of Fame on Nov. 18 as part of the AMA Legends & Champions Weekend. In addition to the induction ceremony, the weekend includes the 2011 Motorcycle Hall of Fame Concours d’Elegance on Saturday, Nov. 19, featuring some of the country’s most impressive original and restored classic motorcycles. The AMA Racing Championship Banquet closes out the weekend on Sunday, Nov. 20, where AMA Racing amateur champions of all ages will be recognized for their 2011 accomplishments.

Tickets for the AMA Legends & Champions weekend are now available through this online registration form: Tickets may be ordered over the phone by calling (800) 262-5646.

The AMA Legends & Champions Weekend also includes the final round of the GEICO AMA EnduroCross National Championship Series on Saturday evening, Nov. 19. EnduroCross tickets are available or by phone at (702) 284-7777 or (888) 234-2334.

The AMA Legends & Champions Weekend will be held at the Las Vegas Red Rock Resort, a world-class spa, hotel and casino, featuring a range of entertainment, dining and family-friendly attractions. The facility’s expansive ballrooms provide a stunning backdrop for the AMA Legends & Champions Weekend, which is certain to be memorable for the 2011 inductees, champions, families, friends and fans. Room reservations are available now at a special group rate by calling (866) 767-7773 and referencing group AMA or AMERICANMOTO. Online room reservations are available For online reservations, use the promo code RCIMOTR.

More information about the Motorcycle Hall of Fame can be found at