BRP Expands Avalanche Safety Course To U.S.

Valcourt, QC – BRP is expanding its outreach program on avalanche safety awareness into the Western United States. The program was launched in Western Canada last year.

From September through November a qualified avalanche safety instructor will provide free courses at 21 BRP Ski-Doo dealerships in Canada and 19 others in the United States. The courses are open to owners of all snowmobile brands and are presented from a snowmobiler’s perspective. Attendees can expect an informative, interactive and fun evening. Many sessions will be combined with in-store special events.

Support from the Canadian Avalanche Centre (CAC) for BRP’s outreach program has been very strong right from the beginning. “These sessions are a great introduction to the knowledge needed to manage avalanche risk in the backcountry,” stated Ian Tomm, Executive Director of the CAC. “With help from BRP, we’re hopeful that participants will be encouraged to take even more training.”

“We saw the need to partner with the CAC in furthering avalanche awareness and education. We were pleased by the large turnout and keen interest demonstrated by snowmobilers in Canada and thus decided to expand the program to the Western part of the United States,” stated Robert Lumley, vice-president, Sales and Marketing, Ski-Doo and Sea-Doo.

For more information on the program or the schedule for avalanche awareness courses, visit www.ski-doo.com, the Ski-Doo Elevation Mountain Blog, or Ski-Doo Mountain Facebook page. See the full schedule here.

Jay Mentaberry Film

A little film of the stuff Ski-Doo hillclimber Jay Mentaberry does when he’s not racing:

Ski-Doo Summit Freeriders

Ski-Doo Press Release:

Valcourt, Québec November 2, 2010 – BRP and its Ski-Doo brand have gathered some of the most talented and dynamic mountain snowmobilers to share their rides, opinions and thoughts with all those who enjoy the steep and deep of western North America.

The “Summit Freeriders” include a five time X-Games medalist, one of the most photographed extreme winter sports personalities ever, guys you see in the extreme snowmobiling movies, former racers and adventure seekers who never stop looking for fresh powder to play in. And when the riding day is done, the “Summit Freeriders” will be talking about their good times via online media, along with their take on the gear they wear, how they customize their sleds to fit their style, even riding tips.

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